As we’ve been posting, we’re excited to be attending the conference (http://www.aircraft-commerce.com/conferences/Bangkok_2019/default.asp) to deliver a keynote presentation. For the conference, we’ve developed a model that we believe will fundamentally reshape the relationships between airlines, suppliers and the industry. We’ve included the abstract below. We hope to see you there.
Paradigm Change is coming, and while the aviation industry associates the term with just about every initiative, this time it’s real.
Described at the time as a paradigm change, Digital Data came to prominence in the mid-1980s. It promised a lot, but after more than three decades, becoming fragmented and proprietary, it hasn’t delivered on the promises.
The EFB journey began not much later as the phoenix from the failed ELS concept, which started as far back as 1986. Described again as a paradigm change, EFB was going to change the way pilots did just about everything, but the name got in the way, and so far it has achieved little except automation of the status quo. For the most part, EFB functionality and user experiences mimic the paper processes that it replaces. The wholesale change implicit in the promised “paradigm” shift delivered by EFB is not there. It too has taken almost three decades for most airlines to have or be actively developing EFB programs and while some have had more success than others, the search for the real business case seems to remain elusive.
Other industry programs exemplify similar, less than optimal outcomes.
Trajectory Based Operations (TBO) will drive real paradigm change in the way airlines operate and to a significant degree, do business. However, unlike Digital Data and EFB, the industry does not have 30 years to do it and needs to get it pretty much right the first time.
Data and EFB will be essential components of the system and will make the business case for EFB either easier or irrelevant, depending on perspectives. Critically, TBO, while having technology-based enablers, will not be a technology-driven system; nevertheless, TBO will require wholesale system change that will likely test the operational capability of many airlines. TBO is a big ask if one casts an eye at the rear-view mirror. Can an industry so successful at making simple things difficult even contemplate something as significant as TBO or do we have to break the way we’ve been doing things for years and find a different path?
In a strategic insight into TBO, Michael will discuss where and how airlines need to shift focus to ensure their readiness for what will be paradigm-changing and profound for the aviation industry.